Sharing my thought process building this Xray for Facebook: site:facebook[.]com -groups -posts "to present" Keyword Location First question: What am I looking for? I’m searching for HR people in Belgium. site:facebook[.]com HR Belgique No good. Too many wrong results. I need to narrow it down. I search for a repeating pattern in wrong result’s. Notice, they often contain groups or posts. site:facebook[.]com -groups -posts HR Belgique Better, but still too many bad results. I need to narrow it down more. I'm searching for the “about” section. What's a keyword always in the "about" section? Best one: “à aujourd'hui” If it is in a result, it implies: 1. I am on a profile 2. The person filled out the job section site:facebook[.]com -posts -groups “à aujourd'hui” HR Belgique Boom! 2010 profiles! Good, but a bit tight. Notice, results are limited to fr-fr[.]facebook url. I’ll widen by searching in English. site:facebook[.]com -groups -posts "to present" HR belgium 16000 profiles! Gotcha! Tips: 1. Results differ if #Xray is in English or in local language. Do both searches 2. Fill in your own job section with what you’re looking for. Use what Facebook proposes as keywords . 3. Let google semantic do it's thing. #sourcing #facebook #xray #google